Sexy underwear domestic market size

Sexy underwear domestic market size

1. Introduction: Initial Underwear Market Detective

Interest underwear is a type of high -end clothing. It is characterized by sexy, teasing, and hotness. It is loved by young people, especially young women.Today, sexy underwear has become one of the popular products on major e -commerce platforms.So, how big is the scale of sex underwear in the domestic market?

2. The development status of the sex underwear industry

According to corresponding data, the market size of China’s sex underwear industry has increased year by year.In the past few years, it has developed rapidly.In 2018, the market size is expected to exceed 60 billion yuan, and it will continue to maintain a high speed in the next few years.

3. Analysis of consumer group features

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Consumer groups mainly include young men and women, as well as middle -aged and elderly men and women.Market demand mainly originated from young consumers, and at the same time, middle -aged and elderly groups are also growing year by year.

4. Competitive pattern and development trend

The sexy underwear market is basically a monopoly situation, and a few brands occupy most of the market share.However, market competition has gradually upgraded, new brands have continued to rise, and more creative products have been developed, becoming a new favorite in the sex underwear market.

5. The material characteristics of sexy underwear

Interest underwear is generally made of high -quality and safe materials to ensure the comfort and health of users.High -quality fabrics and fine craftsmanship created high -end sexy underwear products, which not only have the temptation of senses, but also protect the body and health.

6. Sexy underwear design characteristics

The design style of sexy underwear is changeable, from the graceful European and American style to the Chinese style full of oriental mood.Design is divided into sexy series, cat women series, SM series, stewardess series, maid series, cheongsam series, etc. Each series has its own unique characteristics.

7. Falling underwear sales channel analysis

Interesting underwear sales are mainly through e -commerce platforms, physical shops, online platform sales, men’s and women’s products stores and sex products stores.As the consumer group gradually younger, e -commerce platforms have become the main channel for sex underwear sales.


8. Domestic sex lingerie brand introduction

At present, well -known domestic sexy underwear brands include DUREX, Okamoto, condom era, Server self -lock, DOMI, etc.These brands have continuously launched more creative sexy underwear products, which has driven the rapid development of the industry.

9. The future development prospects of sex underwear

At present, the development space of the sex underwear market is large, and it will continue to maintain rapid growth in the future. Sales are expected to reach hundreds of billions of yuan in the next few years.The future sex underwear market will develop in a healthier and safer direction.

10. Summary: Interesting underwear is an industry with both market demand and market prospects

As a consumer product of entertainment and entertainment, sexy underwear has gradually received the attention and recognition of more and more people in recent years.With the continuous increase in market demand and increasingly fierce industry competition, the market prospects of the sex underwear industry in the future still have very broad development space.